How not to let lack of motivation stop your blogging

How not to let lack of motivation stop your bloggilack of motivation in bloggingI kid you not — having the motivation to keep a blog going isn’t always easy, certainly not at the beginning.

Ok I'm glad we got that out of the way. If anyone tells you otherwise then you're probably talking to a professional or semi-professional blogger!

To be honest, I don't know of any writers and blogging tutors – other than my lovely 'Attract Readers' Colleagues Alice and Jean – who can truly relate to some of the problems inexperiened bloggers can encounter. Procrastinating because you're feeling stuck is only one of them.

Alice understands them well because of her own extensive learning as a self-taught blogger. And Jean, who like me, has a background in teaching, knows how people learn best and get good at something they didn’t know how to do before.

Important reasons why bloggers lack motivation

Sometimes you are fully aware of the fact that you haven't blogged for some time.

Some new bloggers get stuck with their blogging because deep down they may not believe that writing is one of their strengths. If that's you, maybe you've never enjoyed writing very much in the past and even the thought of writing an important email makes you feel nervous?

Sometimes your blog goes quiet because life or work are simply getting in the way. Or you've simply run out of ideas what to write about.

Not knowing what to write about is probably one of the most common scenarios. (Which, incidentally, happens to all of us.) What if I gave you a fool-proof idea for a blog topic that your readers would enjoy reading and share widely? What if that still didn't make you want to write?

If that’s your starting point then something very important may be missing... the right motivation. Without it it's almost inevitable that blogging will end up at the bottom of your list of priorities.

But then again, sometimes you feel that you should just push yourself and make more of an effort. After all you’ve either heard or been told that blogging is a great way (if not the best) online marketing tool for your business.

And here lies the problem.

Staying motivated to do something you're told to do is inherently difficult.

I remember how often I used to have to remind two of my three kids to tidy their room. Only the youngest didn't need to be told. She liked her room to be tidy for reasons the other two could never understand. They were happiest when surrounded by a mess so ‘telling’ them didn't really work.

As a busy Mum I would often resort to the 'carrot on a stick' method to try and motivate them. Sometimes this worked but any success was only ever temporary.

So we will often happily tackle something of our own accord (even when it’s difficult) if there’s something inside us driving us.

What’s your inner motivation to blog?

To help you tap into that inner (also called intrinsic) motivation that will help you with your blogging, I’d like to suggest a change in thinking. Next time you prepare for a writing task, try to forget about the detail, i.e. the actual writing, the topic, the headline, the conclusion etc.

Instead try to look at the big picture and remind yourself why you run your business.

Most women love helping their clients.

And it probably doesn’t matter what kind of consultancy or service you offer. Just think how you impact or improve your particular clients’ health, relationships, environment or business – and ultimately their life.

  • Please ask yourself, how does your input help your clients?
  • How does it make them feel?
  • And what do they achieve long-term as a result of working with you?

 We all have to remind ourselves from time to time why we do what we do.

Focusing on the bigger picture will help to reignite the passion you have for your business. The motivation to blog will come as a result.

So never forget that your next post will help someone in a way that only you are able to do, given your expertise and your personal experiences.

You never know, it may be the very first step that changes their thinking. And if you’re lucky, perhaps even their actions – which means it has the potential to kick-start a change reaction in their life!

But that’s not all.

It is also where your potential, current and past customers see real proof of what else you could do for them. A written blog can be much more convincing here than a simple webpage or your introduction at a networking meeting.

So each time you blog you have a unique opportunity to both impress and make a difference in someone’s life. When you look at it that way you won’t just feel more motivated to write that post, you’ll see blogging generally in a more powerful way.

Plus, your writing will get a much clearer and stronger purpose too. Now isn’t that worth it?

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Ute Wieczorek-King

Ute Wieczorek-King (founder of Success Network) is an experienced business coach/ mentor/ trainer. She started blogging in 2007 and has had some of her posts published on Huffington Post. Ute ran the first government funded social media courses in the South East in 2009 and has since run many 'social' courses for councils, charities and SMEs, incl. blogging workshops and bootcamps for a Start-up Academy and her personal clients. She feels that blogging is the best way for business women (particularly those who are a little shy) to get known, liked and trusted.

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